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Artificial Intelligence In Digital Marketing 2020

 Artificial Intelligence In Digital Marketing 2020 | Udemy NED
This game-changing course in 2020 will cover artificial intelligence tools in content creation, curation, augmented reality and digital marketing and will take you on a glimpse into the future. We will also look at influencer marketing tools, content trends and a bit of competitor analysis through
by Luke. G Dahl

What you'll learn
  • AI vs Machine Learning
  • How to conduct SEO now that Google is an “AI first” company
  • Chatbots
  • Programmatic advertising
  • Big data
  • RankBrain
  • Digital assistants
  • Data science
  • SQL
  • Latent Semantic Indexing
  • The future of internet marketing
Requirements
  • There are no requirements for this course
Description

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.

This is what allows a business to be resilient and to thrive in a changing environment.

This video course will help you to prepare, and explain a number of concepts:

  • AI vs Machine Learning

  • How to conduct SEO now that Google is an “AI first” company

  • Chatbots

  • Programmatic advertising

  • Big data

  • RankBrain

  • Digital assistants

  • Data science

  • SQL

  • Latent Semantic Indexing

  • The future of internet marketing

In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.

Topics covered:

  • What Is AI And Machine Learning?

  • Google As An AI-First Company

  • Preparing For Semantic Search

  • Big Data

  • Computer Version

  • Advertising

  • Email Marketing

  • Chatbots

  • Developing Your AI Skills – Using SQL

  • How To Future Proof Your Marketing

- HOW AI IS CHANGING DIGITAL MARKETING -

You may or may not know it yet, but Artificial Intelligence (AI) is rapidly becoming more central to the day-to-day digital world, and the marketing and advertising world is no exception. While the idea of AI may bring to mind bad 60’s sci-fi with futuristic robots, it’s really about so much more than you probably imagine.

AI is a fairly generalized term that encompasses different approaches and technologies that are set up to “think” like humans. It is already incorporated into many technologies you probably already know about, such as voice recognition and chatbots.

Here, we’ll introduce just a few of the fascinating elements and applications of AI technology, and explain why it’s about to become integral to almost every aspect of the digital marketing landscape.



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