Google Analytics Advanced Training - Master Google Analytics
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What you'll learn
- Advanced concepts in Google Analytics
- Learn how to enhance your analysis by creating and using your own metrics in Google Analytics
- Deeper Analysis with Custom Dimension, Custom Metrics and Calculated metrics
- Import offline data (CRM) and integrate with Online Data for advance segmentation and reporting
- Segment your user base
- Learn about attribution models
- Use Secondary dimensions
- Effectively track campaigns
- Add Customer Dimensions to enhance reporting
- Sub-Domain and Cross Domain tracking
- Google Tag Manager overview for advanced tracking
Google Analytics has a lot to offer than what's available in out of the box solution. In this advanced Google Analytics course, you will learn Google Analytics features and functions that will take your Google Analytics and Web Analytics understanding to the next level.
What You will learn
Connect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account
Metrics and Dimensions
Overview of Google Tag Manager and how to use it for some advanced tracking
Track Events in Google Analytics (non-page view actions) - Learn example of YouTube video tracking with Google Tag Manager
Cross-Device user tracking
Import offline data such as CRM data into Google Analytics
Sub-Domain Tracking - Using Universal Analytics and Google Tag Manager
Cross Domain Tracking - Using Universal Analytics and Google Tag Manager.
Alerts and Annotations
This course assumes that you have basic understanding of Google Analytics and are familiar with the interface and standard reports.
This course also has a crash course in Google Tag Manager as a lot cool functionality is easily enabled with Google Tag Manager.
I have worked with Google Analytics since it's first version and taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to to more advanced level content.
This course applies to everybody from individual running their blogs to people working in the corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.
Note: This course will keep evolving for nest few weeks based on the feedback I get from students. So stay tuned for messages from me and send me your questions. My goal is to provide you the best experience and learning!
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.