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Artificial Intelligence In Digital Marketing 2020

 

Artificial Intelligence In Digital Marketing 2020 

GETTING STARTED

Artificial Intelligence In Digital Marketing 2020 Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we might expect in the coming year.

What you'll learn

  • AI vs Machine Learning
  • How to conduct SEO now that Google is an “AI first” company
  • Chatbots
  • Programmatic advertising
  • Big data
  • RankBrain
  • Digital assistants
  • Data science
  • SQL
  • Latent Semantic Indexing
  • The future of internet marketing

Requirements

  • There are no requirements for this course

 Description

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.

This is what allows a business to be resilient and to thrive in a changing environment.

This video course will help you to prepare, and explain a number of concepts:

  • AI vs Machine Learning

  • How to conduct SEO now that Google is an “AI first” company

  • Chatbots

  • Programmatic advertising

  • Big data

  • RankBrain

  • Digital assistants

  • Data science

  • SQL

  • Latent Semantic Indexing

  • The future of internet marketing

In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.

Topics covered:

  • What Is AI And Machine Learning?

  • Google As An AI-First Company

  • Preparing For Semantic Search

  • Big Data

  • Computer Version

  • Advertising

  • Email Marketing

  • Chatbots

  • Developing Your AI Skills – Using SQL

  • How To Future Proof Your Marketing

- HOW AI IS CHANGING DIGITAL MARKETING -

You may or may not know it yet, but Artificial Intelligence (AI) is rapidly becoming more central to the day-to-day digital world, and the marketing and advertising world is no exception. While the idea of AI may bring to mind bad 60’s sci-fi with futuristic robots, it’s really about so much more than you probably imagine.

AI is a fairly generalized term that encompasses different approaches and technologies that are set up to “think” like humans. It is already incorporated into many technologies you probably already know about, such as voice recognition and chatbots.

Here, we’ll introduce just a few of the fascinating elements and applications of AI technology, and explain why it’s about to become integral to almost every aspect of the digital marketing landscape.

Machine Learning

Machine learning is a type of AI technology exactly what it sounds like: a process in which machines are able to essentially figure out how to problem-solve on their own by drawing on previous data sets, thereby “learning” on their own. In a marketing context, it can be applied to a number of applications - ad targeting, lead generation and search optimization, just to name a few.

To some extent, this part of AI will be the basis on which machines will start making more business decisions, thus, at least theoretically, freeing up time and space for business owners and workers to focus more on the human, creative and financial elements of business and marketing activities. One example of decision-making in this scope is the use of digital personal assistants.



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