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Machine Learning for BI, PART 1: Data Profiling

Machine Learning for BI, PART 1: Data Profiling

Machine Learning for BI, PART 1: Data Profiling Demystify the world of machine learning & build foundational data science skills, with unique demos & expert instruction

What you'll learn

  • Build foundational machine learning & data science skills, without writing complex code
  • Use intuitive, user-friendly tools like Microsoft Excel to introduce & demystify machine learning tools & techniques
  • Prepare raw data for analysis using QA tools like variable types, range calculations & table structures
  • Analyze datasets using common univariate & multivariate profiling metrics
  • Describe & visualize distributions with histograms, kernel densities, heat maps and violin plots
  • Explore multivariate relationships with scatterplots and correlation


  • This is a beginner-friendly course (no prior knowledge or math/stats background required)
  • We'll use Microsoft Excel (Office 365) for some course demos, but participation is optional


If you're excited to explore data science & machine learning but anxious about learning complex programming languages or intimidated by terms like "naive bayes", "logistic regression", "KNN" and "decision trees", you're in the right place.

This course is PART 1 of a 4-PART SERIES designed to help you build a strong, foundational understanding of machine learning:

PART 1: QA & Data Profiling

PART 2: Classification

PART 3: Regression & Forecasting

PART 4: Unsupervised Learning

  • This course makes data science approachable to everyday people, and is designed to demystify powerful machine learning tools & techniques without trying to teach you a coding language at the same time.
  • Instead, we'll use familiar, user-friendly tools like Microsoft Excel to break down complex topics and help you understand exactly HOW and WHY machine learning works before you dive into programming languages like Python or R. Unlike most data science and machine learning courses, you won't write a SINGLE LINE of code.


In this Part 1 course, we’ll introduce the machine learning landscape and workflow, and review critical QA tips for cleaning and preparing raw data for analysis, including variable types, empty values, range & count calculations, table structures, and more.

We’ll cover univariate analysis with frequency tables, histograms, kernel densities, and profiling metrics, then dive into multivariate profiling tools like heat maps, violin & box plots, scatter plots, and correlation:

  • Section 1: Machine Learning Intro & Landscape

Machine learning process, definition, and landscape

  • Section 2: Preliminary Data QA

Variable types, empty values, range & count calculations, left/right censoring, etc.

  • Section 3: Univariate Profiling

Histograms, frequency tables, mean, median, mode, variance, skewness, etc.

  • Section 4: Multivariate Profiling

Violin & box plots, kernel densities, heat maps, correlation, etc.

Throughout the course we’ll introduce real-world scenarios designed to help solidify key concepts and tie them back to actual business intelligence case studies. You’ll use profiling metrics to clean up product inventory data for a local grocery, explore Olympic athlete demographics with histograms and kernel densities, visualize traffic accident frequency with heat maps, and much more.

If you’re ready to build the foundation for a successful career in data science, this is the course for you.


Join today and get immediate, lifetime access to the following:

  • High-quality, on-demand video
  • Machine Learning: Data Profiling ebook
  • Downloadable Excel project file
  • Expert Q&A forum
  • 30-day money-back guarantee

Happy learning!

-Josh M. (Lead Machine Learning Instructor, Maven Analytics)


Looking for our full business intelligence stack? Search for "Maven Analytics" to browse our full course library, including Excel, Power BI, MySQL, and Tableau courses!

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