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THE Google Tag Manager & Web Analytics Course (+ Project)

 

THE Google Tag Manager & Web Analytics Course (+ Project) 

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THE Google Tag Manager & Web Analytics Course (+ Project) A Guide to Setup, Tracking, and Reporting for Entrepreneurs and Freelancers

What you'll learn

  • How to generate custom reports in Google Data Studio and, more importantly, how to interpret the data to improve your marketing efforts
  • Ultimately, how to use GTM, Google Analytics, Facebook Pixel, and other tools to put your finger on what’s working and what’s not in your online marketing
  • Attribution with UTM tags, using Funnelytics to plan marketing funnels and track results, and more with the FREE bonus lessons

Requirements

  • A thirst for growth whether you want to reach new heights with your own business, take a client’s business to the next level, or promote an organization or cause online
  • Willingness to learn by doing and getting your hands dirty on your own projects (or sandbox site we’ll help you set up) as we walk through the setup and usage of web analytics tools step by step

Description

In this course, we’ll walk through Google Analytics, Facebook Pixel, and Google Tag Manager setup to help you quickly and effectively gather the insights you need. This includes learning how to deploy tracking codes and events to accurately measure your marketing performance. Ultimately, this will enable you to make adjustments that’ll grow your revenue faster.

But what use would that be if we didn’t also cover conversion tracking and audience-building in Google Analytics and Facebook Pixel? None at all! So we dive into these topics as well, enabling you to make the most of your website and online marketing in general.

You’ll even learn to generate automated, custom reports in Google Data Studio and read between the lines of those reports to grasp what’s working for you and what’s not. That way, you can do more of what’s effective, scrap or improve what isn’t, and see measurable business growth as a result!

Who this course is for:

  • Small business owners, freelancers, or solopreneurs
  • Anyone who wants step-by-step help setting up Google Analytics, Facebook Pixel, and other marketing and analytics tags using Google Tag Manager!

GET UDEMY  THE Google Tag Manager & Web Analytics Course (+ Project)

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