A Step by Step Google Analytics 4 Migration Guide from UA
A Step by Step Google Analytics 4 Migration Guide from UA
A Step by Step Google Analytics 4 Migration Guide from UA Fully Migrate UA to GA4, Compare GA4 and UA Reports, Structure your Account, Migrate eCommerce data and GTM tags Highest rated
Category : Marketing, Marketing Analytics & Automation, Google Analytics
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Google Analytics 4 (GA4) is the latest version of Google Analytics, which was released in October 2020. It introduces several new features and updates, such as improved data privacy controls and support for new data types like events from web and app.
Migrating from Universal Analytics (UA) to GA4 can be a complex process, but with the right steps and planning, it can be done successfully. Here is a general step-by-step guide for migrating from UA to GA4:
- Create a GA4 property: Before you can begin migrating your data, you'll need to create a GA4 property in your Google Analytics account.
- Verify your website or app: To ensure that GA4 is tracking data correctly on your website or app, you'll need to verify that you own the site or app.
- Set up GA4 data streams: Data streams allow you to send data from your website or app to GA4. You'll need to set up at least one data stream for your website or app.
- Configure GA4 event tracking: GA4 introduces a new event-based tracking system, which you'll need to configure for your website or app.
- Test GA4 tracking: Before you can begin migrating your data, you should test your GA4 tracking to make sure it's working correctly.
- Migrate historical data: Once you're sure that GA4 is tracking data correctly, you can begin migrating your historical data from UA to GA4.
- Start using GA4 reports: Once your data migration is complete, you can start using the GA4 reports to analyze your data.
- Continuously monitor and improve : After the migration, ensure that everything is correctly tracked and monitor the data carefully. Keep improving by following best practices and identifying opportunities for improvement.
Please keep in mind that this is a high-level guide and depending on your setup the implementation can vary, It is best to consult with an analytics expert or use google's official guide for this process.
