Growth Marketing: win, onboard, and retain more customers

 

 1: Growth Marketing: win, onboard, and retain more customers

Learn the four-step data-driven system that drove the growth of some of the top companies in the world

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Learn growth marketing from a tech CEO and startup coach who's launched multi-million-dollar products

Many people believe that to get more leads, grow revenue, or increase retention, you need to have some sort of magic powers. But it doesn't have to be this way. There is a simple data-driven process that you can follow. Instead of guessing, you'll be able to generate results more consistently.

Mastering those skills has the potential to radically change the course of your career or business.

This course will teach you the fundamentals of growth marketing. It will give you the tools and knowledge to start running growth experiments that bring new customers, improve their experience, and increase retention.

Most importantly, it will completely change how you think about customer acquisition, monetization, and retention.

By the end of this comprehensive video course, you’ll be able to:

• Identify growth opportunities using Pirate Metrics

• Manage the growth hacking process with a team

• Analyze and identify opportunities to optimize your marketing funnels

• Ideate and prioritize growth ideas using the ICE model

• Set hypotheses and measure experiment results

• Design and run statistically significant experiments with Google Optimize

• Select three simple tech stack options that you can set up right away

• Build a solid plan to win and keep more customers with a variety of growth strategies

• Develop growth mindset that doesn’t involve tricking people into buying your product.

Growth Marketing: win, onboard, and retain more customers | Udemy Course

This is not Netflix. You’ll learn by doing.

This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.

This course is comprehensive and easy to follow: it has everything you need to get started right away.

• Step-by-step growth hacking methodology

• Action-focused assignment

• 14 how-to guides to set up specific tools

• 5 ready-to-use templates (North Star definition, ICE prioritization, Funnel Analysis, Idea Backlog, Experiment Sheets)

• 25 tactics to grow your audience and win new customers

• Real-life case studies

Applying what you'll learn will change how you see growth and, most importantly, give you the secret to unlocking growth opportunities wherever you work and in any type of business.

Join me in the course today. Enroll now to start learning some of the most-in-demand digital skills that will boost your career and business.

Who this course is for:

• Young marketing professionals who want to up their game
• Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts
• Aspiring entrepreneurs ready to invest in themselves and their future business

Growth Marketing: win, onboard, and retain more customers | Udemy Discount

What you'll learn

• Understand the fundamentals of growth marketing and how it differs from traditional marketing
• Learn the 4-step growth process and how to implement it with your team
• Ideate and effectively prioritize growth experiment ideas
• Set hypothesis and measure results
• Design and run experiments that are statistically significant
• Identify and set up the key analytics tools that you need

Requirements

• You do not need any specific skills, although having some marketing, product management, or business experience may help you see how you can more quickly implement what you learn in your daily work.

Growth marketing focuses on customer relationship building and fostering loyalty; it's a long-term strategy where authenticity and engagement creates advocacy and organically grows customer lifetime values.

The common denominator, however, is revenue. To growth marketers, growing revenue is the single most important metric to gauge performance. The best growth marketing teams are able to track campaigns and isolate the sources that are generating the most dollars.

Growth marketers must be able to handle search engine optimization (SEO), conversion rate optimization (CRO), and marketing campaign optimization. These key facets of growth marketing carry customer engagement past the point of acquisition, creating a much deeper connection.

Growth Marketing: win, onboard, and retain more customers | Udemy Deals

5 steps to get started with growth marketing

1. Understand the growth frameworks. ...
2. Know the key conversion Goals for growth. ...
3. Create a growth marketing strategy. ...
4. Embrace growth software tools. ...
5. Learn from the experts.

Growth marketing is a data-driven method to optimize specific areas of your business through experimentation. Growth marketers typically focus their efforts on the six “pirate” metric areas, awareness, acquisition, activation, revenue, retention and referral (AAARRR).

How to create a growth strategy

1. Identify your value proposition. ...
2. Identify your target audience. ...
3. Understand your current revenue streams. ...
4. Look at your competition. ...
5. Choose an area of growth. ...
6. Conduct market research. ...
7. Set goals. ...
8. Create a plan.

A growth strategy is an organization's plan for overcoming current and future challenges to realize its goals for expansion. Examples of growth strategy goals include increasing market share and revenue, acquiring assets, and improving the organization's products or services.

INSTRUCTOR
Michel Gagnon